Social Media Marketing 101 – 3 Tips for Effective Facebook Messenger Marketing

Jappe Pollentier, Founding COO

18 September 2019

Social media has become a critical, digital avenue to acquire new customers, create connections, retain existing ones, and ultimately build your brand. It is much more complicated than creating a company page and adding an occasional post, because now, establishing an online presence is crucial.

To that end, one of the most widely used social media marketing tools is Facebook Messenger due to its 80% open rates, 60% clickthrough rates, and reliable conversion rates. Think of it this way: an estimate of two billion messages are sent between people and businesses on Messenger every month. For that reason, companies are now expected to be responsive in this medium as 53% of consumers are more likely to purchase a product or service with a business that they can contact directly.

As messaging apps like Facebook Messenger is exponentially becoming a dominating aspect of brand awareness between businesses and their demographics, a company must consider the role of Messenger as a channel to achieve promotion and enhance communication with their customers.

With all the recent updates such as the new ad objective, globally available ad placement, and new tools to enrich conversations, here are different ways you can integrate Messenger into your marketing strategy and use it as an avenue to drive business results.

1. Use Messenger Chatbots to Provide Proactive Customer Interaction

When it comes to customer satisfaction, time is of the essence. Your team can’t afford to waste even a minute of helpful interaction as the attention span of customers has grown thinner with the rise of faster output and instant gratification offered by tech-savvy businesses. When your system is updated to match the fast-paced demands of the market, your customers will find your services helpful, up-to-date, and satisfactory.

Chatbots can also start a conversation with each customer about any issue and at any time of the day. This encourages proactive support to customers, which helps their virtual browsing increase its chances of turning into sales. Other features that can boost your customer’s convenience are pairing geolocation tools with your chatbots, which allows your business to be a step ahead for modernized and enhanced support services.

2. Use Messenger Chatbots to Provide 24/7 Customer Support

Customer service is the most crucial factor to success in any business. For that reason, having always-available customer support can make a positive impact on your company’s customer satisfaction. Gone are the days of waiting for the next available operative as chatbots don’t need to take any break and are programmed to give automated answers to repetitive questions in a prompt manner.

No customer has to wait in line for help as chatbots can simultaneously handle multiple tasks, saving time for customers, and allowing companies to scale up their operations to new markets. In the case where a customer is having complex issues, chatbots are also programmed to forward requests that require complicated action by a human representative.

3. Use Messenger Chatbots to Streamline Appointments and Bookings

Have your Facebook Messenger chatbot streamline tasks such as booking an appointment to make it a prompt, engaging, and intuitive experience for customers. Whether it’s making a restaurant reservation, booking a hair appointment, reserving a product or service, chatbots are an excellent business tool that can help make the entire process easier to organize and accomplish. To that end, it’s a win-win for everyone.


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