Tips for Creating an Effective Instagram Content Strategy
Jappe Pollentier, Founding COO
02 October 2019
Social media has become a critical avenue to acquire new customers, create connections, and build your brand. It is much more complicated than creating a company page and adding an occasional post.
Fortunately, we’ve got you covered with our tried and true tips that can help enhance your social media strategy and ace your game for the ‘gram. After all, it takes more than a few double-tapped hearts and well-curated grids to reach a profitable conversion rate for your business.
Tip #1: Stay Relevant and Social for Your Audience
Instagram should be a platform that encourages engagement from all parts of the world. It is not a business bulletin where you only feature announcements. No matter how compelling your images, if your business doesn’t relate to your target audience in any way, your conversion rates will be low.
To keep your brand likable on other people’s feed, you have to strive to socially engage with your followers by selling the ‘lifestyle’ of your brand. Be it travel inspiration content for your beach gear or fix-me-upper house plans inspired by Pinterest for your home-buddy audience.
Tip #2: Post Actively
To stay relevant, your Instagram needs to be consistently active in producing content.After all, your ideas aren’t something to be posted on a whim; it should be planned, strategized, and plotted out on social media management tools like SproutSocial or Hootsuite.
It is easy to get lost as other competitors fight to stay on top of their social feeds, and your business should strive just as hard to keep your target audience hooked and well-informed about your brand.
Tip #3: Catch Attention Using High-Quality, On-Brand Videos and Images
You only have a small window of opportunity to have your audience hooked in this fast-paced market. With that in mind, the best way to reel them in is to use visually stimulating videos and images to sell your idea, service, or what-have-you. Lengthy posts are a thing of the past; now it’s all concise one-liners and eye-catching visuals to make your posts user-friendly.
Tip #4: Respond to Comments
You successfully grabbed your target audience’s attention, but it’s nothing if you don’t make yourself inviting enough for them to stay. Keep in mind that social media is a two-way street, and both sides need equal attention.
In that regard, make it a practice to review the comments and respond to any inquiries, observations, or interact with light conversations to make them feel like there is a personality behind the brand. Who knows, you may gain some valuable insight that can help your business grow.
Tip #5: Avoid Posting too much Fluff, Buffers, or Fillers
It’s good practice to stay on top of your social media game by keeping active, but posting fluff over fulfilling content can be just as damaging. Your target audience is following you because they have certain needs that your company may be able to provide, but if your content is mostly comprised of filler posts, they may just pass off your brand as spam in their feed.
In this online world, platforms like Instagram dominates social media marketing as it is a goldmine for businesses of all shapes and scale. From promoting, selling to community-building, and beyond, Instagram’s popularity is still at its peak. With over a billion monthly active users, the statistics also show that it doesn’t plan on dropping anytime soon. For that reason, establishing an online presence is crucial.
If you’re looking for an Instagram marketing company to help you generate effective content for Instagram, get in touch with us today to see how we can help!