Lauren Barbaran, Content Manager
06 January 2022
As the number of social media platforms increase, people’s communication and sharing of their thoughts have also grown. From the most popular social media platforms to the newest, these trends are predicted to be popular well until 2022.
1: Reels Contribute to Overall Instagram Marketing Success
The reels feature has been an Instagram feature since 2016, where users can post videos that last up to one minute. There are many ways to use this feature, including broadcasting live videos, hosting a Facebook Live session, or posting short clips of different events. Reels allow you to tell a story more than one picture can, and shooting these videos will become a popular trend over the next five years and beyond.
2: Facebook Ads Performance Is More Effective for Small Businesses
As a small business owner, it’s important to know what works and what doesn’t. According to a study done by the Advertising Research Foundation, Facebook ads have an average click-through rate of .8%. This low number can be seen as a disadvantage for businesses used to higher numbers. However, think of this not as a negative but a positive thing. Facebook is known for its continuous advertising by improving the content of its ads, which allows companies to grow their presence on the platform.
3: What’s Old Is New Again: Long-Form Content Retakes Center Stage
Long-form content has been growing in popularity because it’s more engaging than short-form content. Of course, long-form content can be more time consuming than short-form because it has a higher production value. But as social media platforms become more saturated, we’re seeing people move towards longer-form content to better engage with their audience.
4: Niche Facebook Experiences Become Prominent Marketing Channels
Facebook has expanded their platform to include those who work in the travel industry, creating a new trend of niche-marketed Facebook experiences. Like their feature for local businesses, creating a business for those passionate about travel will help differentiate your brand from your competitors.
These trends are predicted to be popular for the next five years, but who knows what the future will hold for social media. As technology advances and consumers continue to change their interactions with businesses and one another, it’s important to keep a close eye on how things are changing. Social media is a great place to start if you’re looking for new ways to connect with your customers.
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