Madison Crane, Senior Content Manager
10 March 2022
Many businesses want to build a community on social media to connect with their consumers, but they aren’t sure how to do it properly. So how do you decide which platforms you should use, and how do you know that your business will benefit from social media engagement?
1. Accessibility
Social media has proliferated in recent years, with its number of users worldwide projected to reach almost 4 billion. Social media makes it easy for businesses to connect with customers and promote their products or services.
2. Informed Business Strategy
These communities are a vital part of how businesses make strategic decisions. They offer a way for businesses to stay on top of trends and understand what their clients are looking for. When you build a community, you have the opportunity to get feedback from your clients in real-time, which allows you to act quickly to solve problems and meet their needs.
You can also use the communities to create brand loyalty. When people feel like they’re part of a group and getting exclusive benefits, they’re more likely to keep coming back for more.
3. Improved Content Marketing
Content marketing has changed drastically in recent years. The world of social media has exploded, and people consume content is changing. Companies need to adapt to that change to reach their customers. One way to make sure you’re keeping up with your audience is by building a community on social media. It’s an underused tool that can have significant benefits for your business and your brand.
4. Reaching a Targeted Audience
The communities provide a space for users to have conversations about important topics, and each topic is divided into smaller sub-topics called categories. The categories allow users to tailor their conversation experience to only the subjects that are relevant to them.
Businesses use social media communities to create content about topics that matter most to their customers. This helps them provide value because they can provide additional information about what their audience cares about. It also helps businesses build authority in their industry.
5. Customer Service
These communities allow businesses to interact directly with customers, making it easier to reach out to them for help. When businesses use social media as a platform for customer service, they get a chance to respond immediately to customer questions and complaints in real-time. This makes the customer feel more important and cared for, especially when the business responds promptly, providing accurate and relevant information.
Stop Posting Just to Post: How to Create Social Media Content That Actually Builds Your Brand
We’ve all done it: opened Instagram or X, realized it’s been a few days (or weeks), and rushed to post something—anything—just to “stay active.”
But here’s the problem: posting just to post doesn’t build your brand. It trains the algorithm to ignore you, leaves your audience confused, and burns you out.
How to Build an Engaged Audience Without Being a Content Creator
Let’s get one thing straight: you don’t have to be a content creator to grow an engaged audience.
You don’t need to film Reels every day, show your face on Stories, or narrate your life online just to build brand awareness.
Social Media Strategy for Non-Visual Brands: What to Post When You Don’t Sell ‘Aesthetic’
If your business doesn’t sell products, pretty visuals, or “lifestyle vibes,” social media can feel like a losing game.
You scroll through feeds filled with perfectly lit flatlays, outfit shots, or colorful product demos—and you wonder, what the hell am I supposed to post?
