from the blog

Step-by-Step Guide: Build Your Personal Brand on Social Media Now

Madison Crane, Director of Operation

23 November 2022

Starting your career as a brand-new social media marketer can be intimidating. After all, it’s not every day that you stumble upon a job role with such a unique skill set. But with the right amount of dedication, work ethic, and perseverance, you can build your brand on social media in no time! Social media marketing is an exciting career option under your belt, especially considering the rate at which digital marketing is growing and evolving. With the right amount of dedication and commitment toward building up your brand on social media, you could become a successful social media marketer in no time!


1. Set Up Your Social Channels


If you don’t have any social channels set up yet, you might as well start there. You’ll need to set up an account on each social platform you wish to focus on, such as Facebook, Instagram, LinkedIn, Twitter, and more. Be sure to optimize your social accounts with the right information, such as your headshot, full name, contact details, and a short description of what you hope to accomplish with your account.


2. Identify Your Expertise


When you’ve laid the groundwork for your social media accounts, you should be able to narrow down your focus to a specific area of expertise. Whether you have a degree or certification in a specific field or have years of experience in a particular industry, you should aim to use your channels to speak to your expertise as a social media marketer.


3. Decide On Your Content Types


Now that you’ve identified your expertise and narrowed your focus, it’s time to decide on your content types. You might wonder how to tie your content types to your expertise, but don’t worry — we’ll walk you through it! Blog posts: Blog posts are an excellent way to tie your expertise to your content types. Depending on the topic you’re covering, you might want to tie the post to your area of expertise, or you might want to write a post that explores a broader topic but ties in with your expertise. E-books are excellent content types to tie your expertise and content types together.


4. Branding


Before creating a single piece of content, you should start thinking about your overarching social media branding strategy. This isn’t something you can create overnight, but if you take the time to sit down and create a social media branding strategy as soon as possible, you’ll be able to capitalize on your efforts even quicker. Building a personal brand consists of your social media images and logos, color scheme and palette, tone of voice, and general branding and marketing strategy and tactics. Your social media branding is the backbone of your social media campaigns. It helps you stay consistent across your social channels and seamlessly ties everything together. Therefore, you should learn how to build a personal brand by following the personal brand guide.


5. Create A Social Media Schedule


No social media strategy is complete without a social media schedule. This is the backbone of your social media strategy. It would be best if you aimed to create a social media schedule that fits within your day-to-day life. You don’t want to be so strict that you end up sacrificing your life outside of your social media accounts, so make sure to create a social media schedule that makes sense for you and your given lifestyle.




Social media is an excellent platform for building your brand. Depending on which social media platforms you choose to focus on, you’ll be able to reach a wide variety of different audiences with your content.


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