Omar Hamada, Content Manager
30 November 2022
With ever-changing algorithms and new features constantly added to social media platforms, it can be tough to keep up with the latest trends and best practices for real estate social media marketing. However, by understanding the basics of what makes a high-converting social media post, you can adapt your content strategy to fit any platform and see success in your real estate marketing goals.
Here are three major content buckets that real estate professionals should focus on to create high-converting social media posts:
1. Authority-Building Content
As more and more people turn to the internet for their home-buying needs, you should establish yourself as an authority figure in your industry. You can build trust and authority with potential clients by sharing blog posts, infographics, and other forms of content that educate your audience on the home-buying process. With real estate marketing focusing on authority-building content, you will not only be able to attract new leads, but you will also be able to nurture those leads into clients.
2. Social Proof Content
People are always on the lookout for social proof when making a significant purchase like a home. By sharing testimonials, customer reviews, and case studies on your social media channels, you can help prospects feel more comfortable working with you. You can also share content that showcases your awards and accolades to build social proof further. Social media for realtors is about building trust with potential clients, and this type of content can go a long way.
3. Personal Content
In order to stay top-of-mind with your audience and build relationships, it is imperative to share personal content on your social media channels that give your leads a glimpse into your life outside of work. This could be anything from sharing photos from your latest vacation to behind-the-scenes footage of a recent home listing or just personal thoughts and reflections about your life as a real estate professional. Sharing personal content can humanize your brand and build deeper relationships with your audience.
To sum it up, social media marketing for realtors doesn’t have to be complicated. By creating high-converting social media posts that focus on authority-building, social proof, and personal content, you will be able to reach your target audience and achieve your real estate marketing goals. As real estate social media marketing becomes more important, ensure you stay ahead of the curve by creating content that converts.
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