from the blog

Social Media Mistakes Killing Your Engagement: Ditch the “All Sales, No Substance” Trap

Lais, Content Manager

29 February 2024

Let’s face it, running a business is tough. You hustle, you grind, you wear more hats than a haberdashery convention. But in the digital age, one crucial hat every entrepreneur needs is the Social Media Mastermind. Except, sometimes, this hat gets tilted a little too far forward, blinding you to a crucial truth: people on social media aren’t there to be bombarded with sales pitches.


Think about it. You scroll through your feed, hoping for a laugh, a nugget of wisdom, or a glimpse into someone’s cool life. Suddenly, BAM! A post screaming about the “limited-time offer” on teeth-whitening toothpaste you never knew you needed. It’s enough to make you hit that unfollow button faster than a cat chasing a laser pointer.


Here’s the deal: purely promotional content is the social media equivalent of a used car salesman chasing you down the street. It’s loud, annoying, and ultimately ineffective. 

Why? Because people crave value, connection, and entertainment, not a constant barrage of “buy my stuff!” pleas.


So, how do you ditch the “all sales, no substance” trap and actually engage your audience? Here’s the recipe for social media success:


  1. Ditch the Megaphone, Pick Up the Microphone: Focus on creating valuable content that resonates with your audience. Share industry insights, answer their burning questions, and offer free tips and tricks. Think of yourself as the helpful guide, not the desperate hawker.


  1. Show, Don’t Just Tell: Instead of droning on about your product’s features, bring it to life with storytelling and visuals. Share customer testimonials, behind-the-scenes glimpses, or hilarious product demonstrations. Remember, a picture (or video) is worth a thousand sales pitches.


  1. Be Human, Not Hokey: People connect with authenticity. Ditch the corporate jargon and forced positivity. Inject your brand personality, share your struggles, and celebrate your wins. Let your audience see the real you, not some marketing robot.


  1. Spark Conversation, Don’t Demand Attention: Social media is a two-way street. Respond to comments, answer questions, and participate in relevant conversations. Treat your audience like friends, not targets.


  1. Remember, It’s a Marathon, Not a Sprint: Building a loyal following takes time and effort. Focus on creating consistent, high-quality content that provides value and builds relationships, not just pushing the latest sale.


By ditching the “all sales, no substance” approach and embracing these tips, you can transform your social media presence from a used car lot into a vibrant community hub. Remember, it’s about building relationships, not just ringing up sales. 


So, put down the megaphone, pick up the microphone, and start having a real conversation with your audience. You might be surprised at the results!

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