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Every month we write blog posts about your business, for your customers. Connect your website once and each new post is sent straight to it.

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Crumb & Co. yourwebsite.com/blog
Floury hands shaping a loaf of dough

How to keep your sourdough fresh (and when to freeze it)

A good loaf deserves better than going stale on the counter. Here's how we store ours, and the trick that brings a day-old crust back to life.

You bought a beautiful sourdough on Saturday morning. By Monday, it's hard enough to knock on a door with. It doesn't have to be that way. A real sourdough, made slowly with a natural starter, keeps far longer than supermarket bread, as long as you store it right.

This is the big one. The fridge is the worst place for bread. Cold air makes the starch in the crumb firm up faster, so your loaf goes stale in half the time. Keep it at room temperature instead, away from the oven and out of direct sun.

426 words, facts checkedA sample post for a sample bakery

Why a small business needs a blog

It answers what customers search for
Plenty of people search for an answer before they ask you. A post on your website is your answer, in your words.
It keeps your website fresh
Each post is a new page on your site, so your website keeps growing instead of sitting still for years.
It gives your social posts somewhere to go
A quick tip on Instagram can point to the full post, so curious people end up on your website.

Published straight to your website

Connect your website and every new blog post is sent there for you. You don't have to copy a thing.

Connect once
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Draft or published, your choice
Each new post arrives on your website as a draft, or goes live straight away. You pick which.
Nothing to copy
Once you're connected, each new post reaches your website with no work on your side.

Works with

  • WordPress
  • Wix
  • Squarespace
  • Webflow
  • Shopify
  • Ghost

Using something else? Copy the text in one click from your portal.

What would we write about for you?

Pick your kind of business to see the sort of topics we'd start with.

Examples only. Your real topics come from your business, your website and what's going on near you that month.

  1. How to keep your sourdough fresh (and when to freeze it)
  2. What a natural starter is, and why we use one
  3. How to order a cake for a birthday or a wedding
  4. What our bakers are doing at 4am
  5. The seasonal bakes coming back this month

How a blog post is made

  1. We pick topics from your business

    What you sell, what's on your website, what customers ask and what's happening in your area.

  2. A writer writes it, AI helps with research

    400 to 500 words in your voice, written and edited by a person, with photos that fit.

  3. It's checked and sent to your website

    Facts checked against a source, nothing invented, length counted by code. Then it goes to your portal, and to your website once it's connected.

Read a sample post

Every post is also in the Blog tab of your portal. This one was written for Crumb & Co., a sample bakery.

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  • Blog
Floury hands shaping a loaf of dough

How to keep your sourdough fresh (and when to freeze it)

426 words, about 2 minutes to read

You bought a beautiful sourdough on Saturday morning. By Monday, it's hard enough to knock on a door with. It doesn't have to be that way. A real sourdough, made slowly with a natural starter, keeps far longer than supermarket bread, as long as you store it right.

Skip the fridge

This is the big one. The fridge is the worst place for bread. Cold air makes the starch in the crumb firm up faster, so your loaf goes stale in half the time. Keep it at room temperature instead, away from the oven and out of direct sun.

Cut side down, in paper or cloth

Once you've cut into a loaf, stand it cut side down on a wooden board. The crust protects the rest of the loaf like a lid. For the first day or two, a paper bag or a clean tea towel is all it needs. Plastic bags trap moisture, which softens the crust and can lead to mold.

  • Day 1–2: paper bag or tea towel, cut side down
  • Day 3: wrap it loosely in a cloth or a bread bag
  • Day 4 and on: slice it and freeze it, or toast it

Freeze it in slices

If you won't finish the loaf in three days, freeze it. Slice it first, then put the slices in a freezer bag with as much air pressed out as you can. That way you can take out exactly what you need. Sourdough keeps well in the freezer for about a month, and the slices go straight into the toaster from frozen.

Bring a tired loaf back to life

Got a loaf that's a day or two past its best? Run the crust under the tap for a second, just enough to dampen it. Then put the whole loaf in a hot oven at 200°C (400°F) for five to eight minutes. The water turns to steam, the inside softens and the crust crisps up again. Eat it while it's warm, because this trick only works once.

What about the heel?

The end piece is the best part, and we won't hear otherwise. If it does get too hard, cube it, toss it in olive oil and salt, and bake it into croutons. Or blitz it into breadcrumbs and keep them in a jar.

Fresh every morning

Of course, the easiest way to have fresh sourdough is to come and get it. Our first loaves come out of the oven at 7 every morning, and on Saturdays they tend to go fast. See you at the counter.

Which plans include blog posts

Premium comes with blog posts. On Standard and Plus, they're an add-on.

Standard

$99 a month

Blog posts as an add-on

Add them to your plan whenever you're ready.

10 posts a month, 10 changes a month

Plus

$199 a month

Blog posts as an add-on

Add them to your plan whenever you're ready.

15 posts a month, unlimited changes

Premium

$299 a month

Blog posts included

Every month, alongside your social posts.

30 posts a month, unlimited changes

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Free for 7 days, then billed monthly. Cancel anytime.

Questions about blog posts

Who writes the blog posts?

Our team. AI helps us research and put a first draft together, then a person writes, edits and checks every post before it reaches your portal.

How long is each post?

400 to 500 words. The length is counted by code, not guessed, so every post is long enough to be useful and short enough to read in a few minutes.

What will the posts be about?

Your business. Each month we pick topics from what you do, what's on your website and what's happening in your area, and write them for your customers.

Do you put the posts on my website?

Yes, if you connect it. Connect WordPress, Wix, Squarespace, Webflow, Shopify or Ghost once with a secure sign-in, and each new post is sent to your site as a draft or a published post, whichever you prefer. We never see your password. On any other website, copy the text from your portal in one click.

Will you make things up about my business?

No. Facts are checked against a source and nothing is invented. If we can't back something up, it doesn't go in the post.

Do the posts come with photos?

Yes. We add photos that fit each post.

What if I want something changed?

Ask for a change right on the post in your portal. Blog posts and social posts share the same monthly changes.

Which plans include blog posts?

Blog posts are included in Premium. On Standard and Plus you can add them to your plan.

All questions

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