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Free social media calendar / Dentists

Free social media calendar for dentists

A month of post ideas for dental practice owners, with a day for each and how to make it. Pick how often you post, then download it, add it to your calendar or print it.

How often you post

Post by post

What to post each day, and how to make it.

  1. TuesdayNovember 3

    TeachMyth or fact

    Myth or fact: 'Bleeding gums are normal'

    State the belief, then the verdict and a two-line explanation. Check it against a reliable source first. Keep it general: no advice for one person's situation.

  2. ThursdayNovember 5

    EngageQuestion

    Ask: what makes a dental visit easier for you?

    Ask one open question, then reply to the first few comments yourself to get it going.

  3. MondayNovember 9

    TeachFAQ

    FAQ: what happens at a checkup?

    The question as the headline, a short answer in the caption, in the words your customers use. Keep it general: no advice for one person's situation.

  4. WednesdayNovember 11

    Build trustBehind the scenes

    Meet the front desk team

    A real photo, a first name and one detail people wouldn't guess.

  5. FridayNovember 13

    PromoteAnnouncement

    Holiday opening hours

    Lead with the when and where. End with exactly how to book, buy or get in touch.

  6. TuesdayNovember 17

    TeachExplainer

    Dental words, explained in plain language

    Explain it the way you would to a friend: one idea, no other jargon. Keep it general: no advice for one person's situation.

  7. ThursdayNovember 19

    EngageQuestion

    Ask: what's your favorite toothpaste flavor?

    Ask one open question, then reply to the first few comments yourself to get it going.

  8. MondayNovember 23

    Build trustSocial proof

    Another real review from a patient

    Use real work or a real review, word for word, with the customer's OK. Never edit their words. Check your profession's rules on sharing reviews first.

  9. WednesdayNovember 25

    PromoteCall to action

    Book your checkup before year end

    One offer or invitation, one deadline if there is one, and one clear next step.

  10. FridayNovember 27

    EngageSpecial day

    Black Friday: your offer, or why you're not running one

    Post on the day and keep it about your customers. Only say what's true for your business.

A good month mixes four kinds of post

The calendar spreads them out so you never post the same kind twice in a row.

Teach · about 30%

Useful posts give people a reason to follow you before they need you.

For example: Tips, FAQs, myths set straight, a word from your trade explained.

Engage · about 25%

Questions and polls get replies, and replies show your posts to more people.

For example: Questions, polls, this-or-that, and the days everyone's talking about.

Build trust · about 20%

Real reviews, real work and real faces show people who they'd be buying from.

For example: Real reviews, finished work, your team and your story.

Promote · about 25%

Offers, news and openings turn followers into customers. Keep them to about a quarter.

For example: What's new, what's on offer, and how to book or buy.

How to use your calendar

  1. 1

    Pick a rhythm you can keep

    Choose how often you'll really post. A steady week-in, week-out rhythm beats a busy week followed by a quiet month.

  2. 2

    Make each idea your own

    Swap in your real news, offers and photos. Something that happened in your business this week beats any idea from a list.

  3. 3

    Make the month in one sitting

    Write and design all the posts in one go, then schedule them, so posting doesn't eat into every week.

  4. 4

    Do more of what gets replies

    At the end of the month, look at which posts people answered or shared, and lean into those next month.

Questions

Is the calendar really free?

Yes. Use it, download it and print it as often as you like, no account needed. If you'd like a new one by email each month, leave your email address; one click stops it.

How often should dental practice owners post?

As often as you can keep up week after week. Posting a little every week beats a burst of posts followed by silence. If you're starting out, twice a week is a rhythm most businesses can keep.

Where do the ideas come from?

Our team wrote them from the kinds of posts we make for dentists and other small businesses. They're starting points: swap any idea for something that's happening in your business that week.

Why mix different kinds of post?

If every post asks people to buy, they stop reading. Useful tips, questions, real reviews and the odd offer give people a reason to follow you, and make the offers land.

Can Schedult make these posts for me?

Yes, that's what we do. Each month our team researches, writes and designs your posts in your brand, you look them over in your portal, and we post them. Try it free for 7 days.

Calendars for similar businesses

See what Schedult posts for dentists: social media for dentists.

Like the ideas? We'll make the posts

Each month we research, write and design your posts in your brand, you look them over, and we post them. Your first posts are ready within 3 working days.

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